Website re-design for family-owned hotel chain in Reykjavik, Iceland. The mission was to create a visually-exciting and cohesive experience across all Center Hotels restaurants and hotels, as an extension of the company’s new rebranding and unique interior design. Ease of navigation and booking was the main focus while celebrating Center Hotels’ warmth and authenticity, enabling visitors to ‘stay like a local’.
Client: Center Hotels
Studio: I-AM
UX, UI